Changing behaviours – of frontline practitioners, managers and customers– often features as a critical enabler of demand management.' What do we mean by 'demand'?ĭemand arises when residents turn to the council to fulfil a need. By changing the nature of the council's role and relationship with customers, local authorities are seeking alternative mechanisms to meet customer needs and thereby better manage demand. 'Demand management is an approach to achieving efficiencies that reaches beyond the boundary of the organisation.
